DIRECTED STORYTELLING:

Directed storytelling is an interview technique used to gather research information from subjects. Within this technique, the researcher "ask[s] subjects to tell stories about specific times they performed an action or interacted with a product or service. Moments to ask about are the first time they performed an action or used a product ('Tell me about the first time you used the system to place an order'), a time when the product or service hasn't worked ("Can you describe a time when you couldn't do something you wanted to with your mobile phone?"), and a time when they did something new ('Why did you try to use the screwdriver to pry open the phone?')."